If you’re ever abandoned on the ‘mean streets of Laughlin’, do what I did, look around and find a cat-lover and follow them home. In Real Estate, nurture your community and allow them to know, like and trust you, and they will follow you to their new home.
The best way to attract a high-quality, Ideal Customer to your real estate business is thru community-based content marketing. BUT you have to do it right. Take your cue from Old-Time Newspapers and write about the people, places and events in your community.
About Pages and Author Boxes are the best way for your Ideal Customer to get to know a little bit about you. Make sure you include both of these in your Real Estate Marketing Blog.
Next to your About page and your Posts, Resource Pages are the most important part of your Real Estate Marketing Blog. These are the pages where you get to show off your expertise and showcase your listings and loan programs.
Now the Lawyers are coming for your Real Estate Marketing Blog. Its bad enough that the spammers have been attacking your blog’s comments for all of these years, but now the spammer’s lawyers are coming after you.
When creating content for your Real Estate Marketing Blog, think first of who is your Ideal Customer, then create content that will attract that person to your Real Estate Business.
In your Real Estate Marketing Blog, good quality original Content is the #1 factor for getting both Readers and Search Engines to Love your Site.
The Reputation of your Real Estate Marketing Blog is not only a reflection of You in the eyes of your Customers, its also a huge factor for Google.
Your Real Estate Marketing Blog should be driven by 3 ideals – quality content, in a specific niche, targeted at your Ideal Customer.
Getting your Real Estate Marketing Blog ranked by Google should never involve potentially dangerous practices like link-wheels or spam blog networks.