Do you have a Real Estate Marketing Fan Page. If so, you need to read the article by Social Media Examiner titled, 5 Ways to Optimize Your Facebook Page. Here are some of the highlights:
Any photos that you post to your Fan Page will show at the top of your Wall. Read More => How to Optimize your Real Estate Fan Page
{ 0 comments }
If you relied solely on Google Places to promote your Real Estate Company on the internet, then you might have been in for a shock last week when Google did what Google does best, it shut down scores of online businesses – no warning, no explanations – just gone. Search Engine Land has a great article on how to take ownership of your online presence:
1. Send A Clear Message: We’re In Business & We’re Ready To HelpRead More => Real Estate Marketing – Take Ownership of Your Online Presence
{ 0 comments }
Check out this video from eMarketingvids for the virtual business card site About.Me. Like so many other places on the web, all real estate professionals should have there information here. Can’t hurt to give it a try, and who knows, maybe Google loves it.
{ 0 comments }
On the Official YouTube Blog they are running a series of articles based on The YouTube Creator Playbook. This week they are starting off at the beginning, with the first 15 seconds.
Just like people decide to read your content based on the headline, they decide whether to watch your video based on the first 15 seconds (and the Title of the Video, of course).
Read More => The first 15 seconds of your Real Estate Marketing Video
{ 0 comments }
eMarketingVids has put out a pretty good video breaking down how Facebook’s Edgerank algorithm determines whose Facebook posts will show up in your News Feed. Why is this important for Real Estate Marketers? Its simple. If your Post does not show up in your Fans News Feed, they will never click on the link and go to your Blog or website.
Read More => How Does Facebook’s Edgerank Affect Your Real Estate Marketing?
{ 0 comments }
In our microwave everything, ‘I want it now’ culture, how do you get people to stop and spend 5 minutes reading your blog or watching your video. In her recent series of articles, Amy Porterfield starts her series by explaining how to build rapport. Here are her 6 simple steps.
Tip 1: Treat each new blog post like a first impression.
Read More => Real Estate Marketing – How to Connect with Your Reader
{ 0 comments }
What type of Blogger should you be for Real Estate Marketing. In a recent blog post, Lynn Terry reviewed the book ‘The Blogger’s Guide to Online Marketing’. In it the Author contends that there are three different kinds of Bloggers, each with their unique perspective. Which of these three is best suited for Real Estate:
An inspirational blo
gger is someone you can relate to, and someone that is achieving or doing the thing that you want to achieve yourself. You can learn from their mistakes, get new ideas from them, and even be inspired seeing what to expect as you work toward the same goals.
Read More => Expert Bloggers and Real Estate Marketing
{ 0 comments }
Search Engine Optimization (SEO) is as importand in Real Estate Marketing as it is in any other field of internet marketing. Search Engine Land put together this very simple video to give an overview of what SEO really is.
Don’t know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works? Grab some popcorn and watch our new SEO video, which in just three minutes covers the basics of search engine optimization:
{ 0 comments }
Well, the verdict is out! For months now I have been hearing that your Edge Rank on Facebook has been affected by whether you post directly to your Facebook Fan Page vs using an API like HootSuite to do the post. Edgerank Checker has done a study on over 1 Million updates and found it makes a difference by 70%! What’s the lesson, post everything to FB by hand.
It’s been a general consensus in the EdgeRank community that 3rd party APIs (HootSuite, TweetDeck, etc) are punished in Facebook’s EdgeRank algorithm. We ran a study across our entire data set to provide evidence that our hypothesis is true. The result of our study was quite conclusive. Using a 3rd party API to update your Facebook Page decreases your engagement per fan (on average) by about 70%.
The Details
We ran our analysis on 1,000,000+ Updates on 50,000+ Pages that influence over 1,000,000,000+ Fans. We took each individual post and analyzed the engagement (comment & likes) along with how many fans the Page had at the moment of updating. The result is a percentage that represents engagement per fan per post. Our sample size ranged per API, although we cut it off at the Top 10 APIs outside of Facebook.
Why are 3rd Party APIs so much lower?
We have a few theories explaining the results:
Facebook Penalizes 3rd Party API’s EdgeRank
When an object is created in Facebook, it is assigned a weight. We believe that Facebook strategically reduced the weight of objects created through the API. The reason behind this strategy would be to encourage more content creation within the Facebook Platform. This ultimately increases the value of their platform while increasing ad impressions.
http://edgerankchecker.com/blog/2011/09/does-using-hootsuite-kill-your-edgerank/
{ 0 comments }
Join Real Estate Marketing This Week as we discuss the world of Real Estate and Mortgage Marketing. We shot this video of our Radio Show as an example of how you can use one piece of content in many different ways.
Read More => Avoid a foreclosure, short sale your home – save your credit
{ 0 comments }
dtb autoblog test
How to Optimize your Real Estate Fan Page Real Estate Marketing – Take Ownership of Your Online About.Me - The Virtual Business Card for Real Estate Pr The first 15 seconds of your Real Estate Marketing Vide How Does Facebook’s Edgerank Affect Your Real Estate Real Estate Marketing – How to Connect with Your Read Expert Bloggers and Real Estate Marketing Real Estate Marketing and The Basics of SEO Foreclosure rates on Forbearance Agreements reaches 58%
Member's RSS Feed
Proudly Sponsored by Real Estate Marketing This Week.
Interested in Real Estate Marketing? Need a Blog and the Training to make it Drive Traffic? Join Today!
