Next to your About page and your Posts, Resource Pages are the most important part of your Real Estate Marketing Blog. These are the pages where you get to show off your expertise and showcase your listings and loan programs. It is also the content that may be linked to most often by other members of your community, increasing your Page Rank.
Let’s take a look at what can go on these pages.
What is a Resource Page and How do I set it up?
Both are simple answers. A Resource page is any content that will not show up in your blog post feed. To set it up, you simply click on ‘Page’ in the Dashboard, instead of ‘Post’ when creating content. Beyond that, the process of creating content is almost identical.
What can I put on a Resource Page? This is a much more lengthy answer, but just as simple. Let me go thru some examples, and you will quickly see that the answer to the question is: “Just about anything!”
- Single Listing Page – Simply create a page with all of the information on one of your current listings. This can include all of the ‘vitals’ about the house, but can also include photos and videos of the home. Slideshows can be included in a snap. Imagine going to a listing presentation, snapping a couple photos of the home, uploading them to your assistant from your phone, and by the time you set down to do your presentation your assistant has uploaded the photos and created a beautiful ‘listing page’ for your seller to view.
- MLS – MLS can be easily incorporated by use of your local MLS’ IDX program.
- Loan Application – Are you currently capturing loan applications online? You can easily incorporate that same system into your Real Estate Marketing blog.
- Community Information– Included in this category could be just about anything related to your community, such as:
- Trash Removal
- Sport Teams
- etc., etc., etc.
The coolest part about creating pages is that you can create a paginated hierarchy. So lets say you work primarily in 2 different subdivision within your community and each of them has their own schools and churches, but share common services, you can create your pages to look like this:
- AnyTown, USA
- Subdivision #1
- Subdivision #2
I’m sure you get the idea. What’s nice is that with the use of a very simple tool, you can then display that page hierarchy directly onto any page of your Real Estate Marketing blog. With a few simple clicks you can proudly display all of your Resource Pages, Loan Application Page, MLS Search or whatever you’d like anywhere on your blog.
Also, thru the Navigation Menu you can display your Resource Pages anywhere you can place a menu. Widgets will place your pages into the sidebars, and your pages can even be placed within posts. And now, with the Genesis Framework being incorporated into Real Estate Marketing This Week’s blogging platform, you can easily integrate sliders and video anywhere on your blog that you’d like.
So when creating Resource Pages, don’t worry about where you’ll place them, just get them done, show off your expertise and let the online training guide you to where you’ll place your Pages on your Real Estate Marketing Blog.