What type of Blogger should you be for Real Estate Marketing. In a recent blog post, Lynn Terry reviewed the book ‘The Blogger’s Guide to Online Marketing’. In it the Author contends that there are three different kinds of Bloggers, each with their unique perspective. Which of these three is best suited for Real Estate:
An inspirational blogger is someone you can relate to, and someone that is achieving or doing the thing that you want to achieve yourself. You can learn from their mistakes, get new ideas from them, and even be inspired seeing what to expect as you work toward the same goals.
An expert blogger is someone that is successful and has helped others achieve the same success – in any given niche, or on any topic. It might be someone that is a skydiving instructor sharing tips and advice, and making recommendations from professional experience for example.
A supportive blogger is one that encourages and motivates you. It’s someone you respect and trust, and someone that is there with ideas and support as you work toward something. An example might be a weight loss blogger that hosts a weekly weigh-in, and blogs on topics that take away all your excuses.
Although you may wear each of these three hats at one time or another, the best blogger type for the real estate industry is the Expert Blogger. Your clients want to see you as the ‘go-to guy’, the one with the unique talents and expertise to get the job done. They want someone who is an area expert who exudes confidence. You can be inspirational and supportive with your friends and family, but when dealing with clients, they want someone who is a rock-solid expert.