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		<title>How to Optimize your Real Estate Fan Page</title>
		<link>http://realestatemarketingthisweek.com/how-to-optimize-your-real-estate-fan-page/</link>
		<comments>http://realestatemarketingthisweek.com/how-to-optimize-your-real-estate-fan-page/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 07:50:48 +0000</pubDate>
		<dc:creator>Dan Havey</dc:creator>
				<category><![CDATA[Real Estate Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fan page]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mortgage]]></category>
		<category><![CDATA[mortgage marketing]]></category>
		<category><![CDATA[real estate]]></category>

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		<description><![CDATA[<p>Do you have a Real Estate Marketing Fan Page.  If so, you need to read the article by Social Media Examiner titled, 5 Ways to Optimize Your Facebook Page. Here are some of the highlights: &#160; #1: Featured Photos Any photos that you post to your Fan Page will show at the top of your [...]</p><p><a href="http://realestatemarketingthisweek.com/how-to-optimize-your-real-estate-fan-page/">How to Optimize your Real Estate Fan Page</a> on <a href="http://realestatemarketingthisweek.com">Real Estate Marketing This Week</a></p>
Related posts:<ol>
<li><a href='http://realestatemarketingthisweek.com/how-does-facebooks-edgerank-affect-your-real-estate-marketing/' rel='bookmark' title='How Does Facebook’s Edgerank Affect Your Real Estate Marketing?'>How Does Facebook’s Edgerank Affect Your Real Estate Marketing?</a></li>
<li><a href='http://realestatemarketingthisweek.com/real-estate-marketing-take-ownership-or-your-online-presence/' rel='bookmark' title='Real Estate Marketing – Take Ownership of Your Online Presence'>Real Estate Marketing – Take Ownership of Your Online Presence</a></li>
<li><a href='http://realestatemarketingthisweek.com/real-estate-marketing-and-the-basics-of-seo/' rel='bookmark' title='Real Estate Marketing and The Basics of SEO'>Real Estate Marketing and The Basics of SEO</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[</p>
<p>Do you have a Real Estate Marketing Fan Page.  If so, you need to read the article by Social Media Examiner titled, <a title="5 Ways To Optimize Your Facebook Page" href="http://www.socialmediaexaminer.com/5-ways-to-optimize-your-facebook-page/" target="_blank">5 Ways to Optimize Your Facebook Page.</a> Here are some of the highlights:</p>
<p>&nbsp;</p>
<p><strong><a href="http://realestatemarketingthisweek.com/wp-content/uploads/2012/03/Real-Estate-Fan-Page.jpg"><img class="alignleft size-full wp-image-467" style="margin-left: 10px; margin-right: 10px;" title="Real Estate Fan Page" src="http://realestatemarketingthisweek.com/wp-content/uploads/2012/03/Real-Estate-Fan-Page.jpg" alt="" width="180" height="106" /></a>#1: Featured Photos</strong></p>
<p>Any photos that you post to your Fan Page will show at the top of your Wall.<span id="more-188"></span>  This is a great way to let the viewer know what your Page is all about.  Put in special offers
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<li><a href='http://realestatemarketingthisweek.com/real-estate-marketing-take-ownership-or-your-online-presence/' rel='bookmark' title='Real Estate Marketing – Take Ownership of Your Online Presence'>Real Estate Marketing – Take Ownership of Your Online Presence</a></li>
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</ol><p><a href="http://realestatemarketingthisweek.com/how-to-optimize-your-real-estate-fan-page/">How to Optimize your Real Estate Fan Page</a> on <a href="http://realestatemarketingthisweek.com">Real Estate Marketing This Week</a></p>]]></content:encoded>
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		<title>Real Estate Marketing – Take Ownership of Your Online Presence</title>
		<link>http://realestatemarketingthisweek.com/real-estate-marketing-take-ownership-or-your-online-presence/</link>
		<comments>http://realestatemarketingthisweek.com/real-estate-marketing-take-ownership-or-your-online-presence/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 21:53:00 +0000</pubDate>
		<dc:creator>Dan Havey</dc:creator>
				<category><![CDATA[Real Estate Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

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		<description><![CDATA[<p>If you relied solely on Google Places to promote your Real Estate Company on the internet, then you might have been in for a shock last week when Google did what Google does best, it shut down scores of online businesses – no warning, no explanations – just gone. Search Engine Land has a great [...]</p><p><a href="http://realestatemarketingthisweek.com/real-estate-marketing-take-ownership-or-your-online-presence/">Real Estate Marketing – Take Ownership of Your Online Presence</a> on <a href="http://realestatemarketingthisweek.com">Real Estate Marketing This Week</a></p>
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</ol>]]></description>
			<content:encoded><![CDATA[</p>
<p>If you relied solely on Google Places to promote your Real Estate Company on the internet, then you might have been in for a shock last week when Google did what Google does best, it shut down scores of online businesses – no warning, no explanations – just gone. <a href="http://searchengineland.com/4-tips-for-taking-ownership-of-your-local-business-online-presence-93070?utm_source=cotweet&amp;utm_medium=facebook&amp;utm_campaign=wall">Search Engine Land</a> has a great article on how to take ownership of your online presence:</p>
<h2><a href="http://realestatemarketingthisweek.com/wp-content/uploads/2012/03/Blog-Marketing.jpg"><img class="alignright" style="margin-left: 10px; margin-right: 10px; border: 1px solid black;" src="http://realestatemarketingthisweek.com/wp-content/uploads/2012/03/Blog-Marketing.jpg" alt="" width="190" height="116" /></a>1.  Send A Clear Message: We’re In Business &amp; We’re Ready To Help</h2>
<p><span id="more-187"></span>Your business has tools available to reinforce
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</ol><p><a href="http://realestatemarketingthisweek.com/real-estate-marketing-take-ownership-or-your-online-presence/">Real Estate Marketing – Take Ownership of Your Online Presence</a> on <a href="http://realestatemarketingthisweek.com">Real Estate Marketing This Week</a></p>]]></content:encoded>
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		<title>The first 15 seconds of your Real Estate Marketing Video</title>
		<link>http://realestatemarketingthisweek.com/the-first-15-seconds-of-your-real-estate-marketing-video/</link>
		<comments>http://realestatemarketingthisweek.com/the-first-15-seconds-of-your-real-estate-marketing-video/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 18:40:26 +0000</pubDate>
		<dc:creator>Dan Havey</dc:creator>
				<category><![CDATA[Real Estate Marketing]]></category>
		<category><![CDATA[mortgage]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[video marketing]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://realestatemarketingthisweek.com/?p=179</guid>
		<description><![CDATA[<p>On the Official YouTube Blog they are running a series of articles based on The YouTube Creator Playbook.  This week they are starting off at the beginning, with the first 15 seconds. Just like people decide to read your content based on the headline, they decide whether to watch your video based on the first [...]</p><p><a href="http://realestatemarketingthisweek.com/the-first-15-seconds-of-your-real-estate-marketing-video/">The first 15 seconds of your Real Estate Marketing Video</a> on <a href="http://realestatemarketingthisweek.com">Real Estate Marketing This Week</a></p>
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</ol>]]></description>
			<content:encoded><![CDATA[</p>
<p>On the<a href="http://youtube-global.blogspot.com/2011/08/youtube-creator-playbook-tips-first-15.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+youtube%2FPKJx+%28YouTube+Blog%29"> Official YouTube Blog</a> they are running a series of articles based on <a href="http://www.youtube.com/creators/playbook.html">The YouTube Creator Playbook</a>.  This week they are starting off at the beginning, with the first 15 seconds.</p>
<p><a href="http://realestatemarketingthisweek.com/wp-content/uploads/2012/03/YouTube-Marketing.png"><img class="alignleft size-thumbnail wp-image-469" title="YouTube Marketing" src="http://realestatemarketingthisweek.com/wp-content/uploads/2012/03/YouTube-Marketing-150x150.png" alt="" width="150" height="150" /></a>Just like people decide to read your content based on the headline, they decide whether to watch your video based on the first 15 seconds (and the Title of the Video, of course).</p>
<p><span id="more-179"></span><strong>Make compelling content first&#8230;</strong></p>
<ul>
<li>Start off with something that will immediately grab attention, whether it’s what you say or a stunning visual</li>
<li>Make it clear
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</ol><p><a href="http://realestatemarketingthisweek.com/the-first-15-seconds-of-your-real-estate-marketing-video/">The first 15 seconds of your Real Estate Marketing Video</a> on <a href="http://realestatemarketingthisweek.com">Real Estate Marketing This Week</a></p>]]></content:encoded>
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		<title>How Does Facebook’s Edgerank Affect Your Real Estate Marketing?</title>
		<link>http://realestatemarketingthisweek.com/how-does-facebooks-edgerank-affect-your-real-estate-marketing/</link>
		<comments>http://realestatemarketingthisweek.com/how-does-facebooks-edgerank-affect-your-real-estate-marketing/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 02:11:32 +0000</pubDate>
		<dc:creator>Dan Havey</dc:creator>
				<category><![CDATA[Real Estate Marketing]]></category>
		<category><![CDATA[edge rank]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fan page]]></category>

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		<description><![CDATA[<p>eMarketingVids has put out a pretty good video breaking down how Facebook’s Edgerank algorithm determines whose Facebook posts will show up in your News Feed.  Why is this important for Real Estate Marketers?  Its simple.  If your Post does not show up in your Fans News Feed, they will never click on the link and [...]</p><p><a href="http://realestatemarketingthisweek.com/how-does-facebooks-edgerank-affect-your-real-estate-marketing/">How Does Facebook’s Edgerank Affect Your Real Estate Marketing?</a> on <a href="http://realestatemarketingthisweek.com">Real Estate Marketing This Week</a></p>
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</ol>]]></description>
			<content:encoded><![CDATA[</p>
<p class="rve-embed-container"><iframe src="http://www.youtube.com/embed/dRr45alNGAQ?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>eMarketingVids has put out a pretty good video breaking down how Facebook’s Edgerank algorithm determines whose Facebook posts will show up in your News Feed.  Why is this important for Real Estate Marketers?  Its simple.  If your Post does not show up in your Fans News Feed, they will never click on the link and go to your Blog or website.</p>
<p><span id="more-168"></span><strong>1. Affinity</strong> – This number defines the relationship between the post creator and the recipient.  If someone ‘Likes’ your post and Comments and is constantly going back to that person for more Content, you will
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		<title>Real Estate Marketing – How to Connect with Your Reader</title>
		<link>http://realestatemarketingthisweek.com/real-estate-marketing-how-to-connect-with-your-reader/</link>
		<comments>http://realestatemarketingthisweek.com/real-estate-marketing-how-to-connect-with-your-reader/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 23:48:15 +0000</pubDate>
		<dc:creator>Dan Havey</dc:creator>
				<category><![CDATA[Real Estate Marketing]]></category>
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		<description><![CDATA[<p>In our microwave everything, ‘I want it now’ culture, how do you get people to stop and spend 5 minutes reading your blog or watching your video.&#160; In her recent series of articles, Amy Porterfield starts her series by explaining how to build rapport.&#160; Here are her 6 simple steps. Tip 1:&#160; Treat each new [...]</p><p><a href="http://realestatemarketingthisweek.com/real-estate-marketing-how-to-connect-with-your-reader/">Real Estate Marketing – How to Connect with Your Reader</a> on <a href="http://realestatemarketingthisweek.com">Real Estate Marketing This Week</a></p>
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<li><a href='http://realestatemarketingthisweek.com/expert-bloggers-and-real-estate-marketing/' rel='bookmark' title='Expert Bloggers and Real Estate Marketing'>Expert Bloggers and Real Estate Marketing</a></li>
<li><a href='http://realestatemarketingthisweek.com/real-estate-marketing-and-the-basics-of-seo/' rel='bookmark' title='Real Estate Marketing and The Basics of SEO'>Real Estate Marketing and The Basics of SEO</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[</p>
<p>In our microwave everything, ‘I want it now’ culture, how do you get people to stop and spend 5 minutes reading your blog or watching your video.&nbsp; In her recent series of articles, <a href="http://amyporterfield.com/2011/09/6-steps-to-instantly-connect-with-your-blog-readers/">Amy Porterfield</a> starts her series by explaining how to build rapport.&nbsp; Here are her 6 simple steps.</p>
<p><a href="http://realestatemarketingthisweek.com/?attachment_id=255" rel="attachment wp-att-255"><img class="alignleft size-full wp-image-255" src="http://realestatemarketingthisweek.files.wordpress.com/2011/09/amy-porterfield.jpg?w=200&amp;h=200" alt="" width="173" height="173" /></a><strong>Tip 1:&nbsp; Treat each new blog post like a first impression.</strong></p>
<p><span id="more-167"></span>Tip 2:&nbsp; Be personal, friendly and inviting by writing to ONE person at a time.</p>
<p>Tip 3:&nbsp; Make sure your blog reflects your brand impeccably.</p>
<p><strong>Tip 4:&nbsp; Make it about
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<li><a href='http://realestatemarketingthisweek.com/real-estate-marketing-and-the-basics-of-seo/' rel='bookmark' title='Real Estate Marketing and The Basics of SEO'>Real Estate Marketing and The Basics of SEO</a></li>
</ol><p><a href="http://realestatemarketingthisweek.com/real-estate-marketing-how-to-connect-with-your-reader/">Real Estate Marketing – How to Connect with Your Reader</a> on <a href="http://realestatemarketingthisweek.com">Real Estate Marketing This Week</a></p>]]></content:encoded>
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		<title>Expert Bloggers and Real Estate Marketing</title>
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		<pubDate>Wed, 14 Sep 2011 08:02:45 +0000</pubDate>
		<dc:creator>Dan Havey</dc:creator>
				<category><![CDATA[Real Estate Marketing]]></category>
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		<description><![CDATA[<p>What type of Blogger should you be for Real Estate Marketing.&#160; In a recent blog post, Lynn Terry reviewed the book ‘The Blogger’s Guide to Online Marketing’.&#160; In it the Author contends that there are three different kinds of Bloggers, each with their unique perspective.&#160; Which of these three is best suited for Real Estate: [...]</p><p><a href="http://realestatemarketingthisweek.com/expert-bloggers-and-real-estate-marketing/">Expert Bloggers and Real Estate Marketing</a> on <a href="http://realestatemarketingthisweek.com">Real Estate Marketing This Week</a></p>
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</ol>]]></description>
			<content:encoded><![CDATA[</p>
<p>What type of Blogger should you be for Real Estate Marketing.&nbsp; In a recent blog post, <a href="http://www.clicknewz.com/3108/3-types-of-bloggers/">Lynn Terry</a> reviewed the book ‘The Blogger’s Guide to Online Marketing’.&nbsp; In it the Author contends that there are three different kinds of Bloggers, each with their unique perspective.&nbsp; Which of these three is best suited for Real Estate:</p>
<p>An<strong> inspirationa</strong><strong>l blo</strong><a href="http://realestatemarketingthisweek.blog.com/files/2011/09/IMG9515011-e1315946677152.jpg"><img class="size-medium wp-image-138 alignleft" style="margin: 5px 15px" src="http://realestatemarketingthisweek.blog.com/files/2011/09/IMG9515011-e1315946677152-191x300.jpg" alt="" width="155" height="246" /></a><strong>gger</strong> is someone you can relate to, and someone that is achieving or doing the thing that you want to achieve yourself. You can learn from their mistakes, get new ideas
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		<title>Real Estate Marketing and The Basics of SEO</title>
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		<pubDate>Tue, 13 Sep 2011 22:32:21 +0000</pubDate>
		<dc:creator>Dan Havey</dc:creator>
				<category><![CDATA[Real Estate Marketing]]></category>
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		<description><![CDATA[<p>Search Engine Optimization (SEO) is as importand in Real Estate Marketing as it is in any other field of internet marketing.  Search Engine Land put together this very simple video to give an overview of what SEO really is. Don’t know SEO? Know someone who needs a short, easy to understand overview of search engine [...]</p><p><a href="http://realestatemarketingthisweek.com/real-estate-marketing-and-the-basics-of-seo/">Real Estate Marketing and The Basics of SEO</a> on <a href="http://realestatemarketingthisweek.com">Real Estate Marketing This Week</a></p>
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<p>Search Engine Optimization (SEO) is as importand in Real Estate Marketing as it is in any other field of internet marketing.  Search Engine Land put together this very simple video to give an overview of what SEO really is.</p>
<p><a href="http://realestatemarketingthisweek.wordpress.com/2011/09/13/real-estate-marketing-and-the-basics-of-seo/"><img class="alignleft" src="http://img.youtube.com/vi/hF515-0Tduk/2.jpg" alt="" width="160" height="120" /></a>Don’t know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works? Grab some popcorn and watch our new <a href="http://www.youtube.com/watch?v=hF515-0Tduk">SEO video</a>, which in just three minutes covers the <a href="http://searchengineland.com/guide/what-is-seo">basics of search engine optimization</a>:</p>
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		<title>Avoid a foreclosure, short sale your home – save your credit</title>
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		<pubDate>Wed, 24 Aug 2011 03:26:34 +0000</pubDate>
		<dc:creator>Dan Havey</dc:creator>
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		<description><![CDATA[<p>Join Real Estate Marketing This Week as we discuss the world of Real Estate and Mortgage Marketing. We shot this video of our Radio Show as an example of how you can use one piece of content in many different ways. If You Don&#8217;t See The Video, Click Here =&#62; Real Estate Marketing Video To [...]</p><p><a href="http://realestatemarketingthisweek.com/avoid-a-foreclosure-short-sale-your-home-save-your-credit/">Avoid a foreclosure, short sale your home – save your credit</a> on <a href="http://realestatemarketingthisweek.com">Real Estate Marketing This Week</a></p>
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</ol>]]></description>
			<content:encoded><![CDATA[</p>
<p class="rve-embed-container"><iframe src="http://www.youtube.com/embed/TVossa3AhLI?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
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<p>To Jump To Part 1, Click Here =&gt; <a href="http://realestatemarketingthisweek.com/short-sales-and-loan-modifications-great-alternatives-to-foreclosure/">Real Estate Marketing Part 1</a></p>
<p>Part 8</p>
<p>Michael: Ok so that is good to know I know there are people who want to try and do that and I really do not know. I am
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		<title>A Short Sale is significantly cheaper than a foreclosure</title>
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		<pubDate>Wed, 24 Aug 2011 03:25:06 +0000</pubDate>
		<dc:creator>Dan Havey</dc:creator>
				<category><![CDATA[Real Estate Marketing]]></category>
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		<guid isPermaLink="false">http://realestatemarketingthisweek.com/?p=136</guid>
		<description><![CDATA[<p>Join Real Estate Marketing This Week as we discuss the world of Real Estate and Mortgage Marketing. We shot this video of our Radio Show as an example of how you can use one piece of content in many different ways. If You Don&#8217;t See The Video, Click Here =&#62; Real Estate Marketing Video To [...]</p><p><a href="http://realestatemarketingthisweek.com/a-short-sale-is-significantly-cheaper-than-a-foreclosure/">A Short Sale is significantly cheaper than a foreclosure</a> on <a href="http://realestatemarketingthisweek.com">Real Estate Marketing This Week</a></p>
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<p class="rve-embed-container"><iframe src="http://www.youtube.com/embed/Hx64aMS7NdY?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
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<p>Part 7</p>
<p>Michael: Welcome back to the Velocity of Money, this is Michael J Barnes and you are listening to KFNX 1100 AM Arizona’s News Talk Leader. Don’t forget you
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		<title>Hire an expert negotiator to work for you on a short sale</title>
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		<pubDate>Wed, 24 Aug 2011 03:23:29 +0000</pubDate>
		<dc:creator>Dan Havey</dc:creator>
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		<description><![CDATA[<p>Join Real Estate Marketing This Week as we discuss the world of Real Estate and Mortgage Marketing. We shot this video of our Radio Show as an example of how you can use one piece of content in many different ways. If You Don&#8217;t See The Video, Click Here =&#62; Real Estate Marketing Video To [...]</p><p><a href="http://realestatemarketingthisweek.com/hire-an-expert-negotiator-to-work-for-you-on-a-short-sale/">Hire an expert negotiator to work for you on a short sale</a> on <a href="http://realestatemarketingthisweek.com">Real Estate Marketing This Week</a></p>
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<li><a href='http://realestatemarketingthisweek.com/in-a-short-sale-make-sure-you-hire-an-expert-negotiator/' rel='bookmark' title='In a Short Sale make sure you hire an expert negotiator'>In a Short Sale make sure you hire an expert negotiator</a></li>
<li><a href='http://realestatemarketingthisweek.com/short-sale-and-loan-modification-make-sure-you-work-with-an-expert/' rel='bookmark' title='Short Sale and Loan Modification; Make sure you Work with an Expert'>Short Sale and Loan Modification; Make sure you Work with an Expert</a></li>
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<p>Join Real Estate Marketing This Week as we discuss the world of Real Estate and Mortgage Marketing. We shot this video of our Radio Show as an example of how you can use one piece of content in many different ways.</p>
<p><span id="more-134"></span>If You Don&#8217;t See The Video, Click Here =&gt; <a href="http://youtu.be/AmbHFaoq-Ck">Real Estate Marketing Video</a></p>
<p>To Jump To Part 1, Click Here =&gt; <a href="http://realestatemarketingthisweek.com/short-sales-and-loan-modifications-great-alternatives-to-foreclosure/">Real Estate Marketing Part 1</a></p>
<p>Part 6</p>
<p>Michael: Well good, and as I already mentioned I am so happy to have you both on the show today. Again Kalyn why don’t you give out the
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<p>Related posts:</p><ol>
<li><a href='http://realestatemarketingthisweek.com/in-a-short-sale-make-sure-you-hire-an-expert-negotiator/' rel='bookmark' title='In a Short Sale make sure you hire an expert negotiator'>In a Short Sale make sure you hire an expert negotiator</a></li>
<li><a href='http://realestatemarketingthisweek.com/short-sale-and-loan-modification-make-sure-you-work-with-an-expert/' rel='bookmark' title='Short Sale and Loan Modification; Make sure you Work with an Expert'>Short Sale and Loan Modification; Make sure you Work with an Expert</a></li>
<li><a href='http://realestatemarketingthisweek.com/if-facing-foreclosure-call-a-short-sale-expert/' rel='bookmark' title='If facing foreclosure call a short sale expert'>If facing foreclosure call a short sale expert</a></li>
</ol><p><a href="http://realestatemarketingthisweek.com/hire-an-expert-negotiator-to-work-for-you-on-a-short-sale/">Hire an expert negotiator to work for you on a short sale</a> on <a href="http://realestatemarketingthisweek.com">Real Estate Marketing This Week</a></p>]]></content:encoded>
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