How Does Facebook’s Edgerank Affect Your Real Estate Marketing?


eMarketingVids has put out a pretty good video breaking down how Facebook’s Edgerank algorithm determines whose Facebook posts will show up in your News Feed.  Why is this important for Real Estate Marketers?  Its simple.  If your Post does not show up in your Fans News Feed, they will never click on the link and go to your Blog or website.

1. Affinity – This number defines the relationship between the post creator and the recipient.  If someone ‘Likes’ your post and Comments and is constantly going back to that person for more Content, you will have a High Affinity Score.  So they will see more of your content.

2.Weight – Each post is assigned a score based on the number of Comments and Likes it receives.  Again, ask people to post comments and ‘Like’ your material.  A strong Call To Action will help here.

3. Recency – This is a reflection of how long ago the post was created.  So create content on a frequent and consistent basis.

So get your Fans to Engage in your content.  Get them to click on your links, ‘Like’  and Comment on your posts, and if appropriate post directly to your wall.  And above all – keep Posting every day.  Build Credibility through Content

Riley\’s Tip Of The Day

http://www.youtube.com/watch?v=dRr45alNGAQ eMarketingVids has put out a pretty good video breaking down how Facebook’s Edgerank algorithm determines whose Facebook posts will show up in your News Feed.  Why is this important for Real Estate Marketers?  Its simple.  If your Post does not show up in your Fans News Feed, they will never click on the link [...]

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