You may have just spent many sleepless nights hunched over your computer pounding out your latest masterpiece to present to the world on your real estate marketing blog.
You found all of the best real estate data from the Federal Reserve and the National Association of Realtors and spent 3 weeks cutting and pasting it all together into what could only be described as a ‘ransom note’, with each bit of your essay being copied from other online sources.
You post your story and wait for Google to take it to #1 – its rightful place in ‘Search Engine Land’. But weeks go by and Google hasn’t even indexed the page, let alone the rest of your real estate site.
How can that be? You think, “I’ve listened to that SEO expert who told me to ‘scrape’ other people’s content and put it on my site – I ‘spun’ the article and sent it to hundreds of article marketing sites. What’s wrong? I did what I was told!”
Here’s a bit of advice that I ALWAYS adhere to when it comes to matters of SEO – if it comes out of Matt Cutts’ mouth, you better listen. In case you don’t know, Matt Cutts is the ‘official’ unofficial spokesman for Google when it comes to all things SEO.
Eric Enge over at stonetemple.com recently interviewed Matt and here is what he found:
Duplicate Content on Your Real Estate Marketing Blog
In regards to duplicate or near-duplicate content (think spun articles here), Matt says, “Those other sites are not bringing additional value. While they’re not duplicates they bring nothing new to the table. … they should not expect this type of content to rank.”
You see, if Google is evaluating 2 sites with duplicate or near-duplicate content, they may look at many factors, including: who posted the material first, who has the higher page or author rank, who has the most backlinks and the most authority on this subject and the keywords/phrases used.
Matt continues: “Google would seek to detect that there is no real differentiation between these results and show only one of them so we could offer users different types of sites in the other search results.”
So if you are not the site with the highest authority, you will never show up in the search results. This is especially true after Google’s most recent Panda and Penguin algorithm changes. Too finalize this point, Matt added, “They need to ask themselves what really is their value add? …they need to figure out what it is that makes them special.”