In our microwave everything, ‘I want it now’ culture, how do you get people to stop and spend 5 minutes reading your blog or watching your video. In her recent series of articles, Amy Porterfield starts her series by explaining how to build rapport. Here are her 6 simple steps.
Tip 1: Treat each new blog post like a first impression.
Tip 2: Be personal, friendly and inviting by writing to ONE person at a time.
Tip 3: Make sure your blog reflects your brand impeccably.
Tip 4: Make it about them, not about you.
Tip 5: The most important word in any language is YOU.
Tip 6: Become a master storyteller.
Make your content about the Reader or the Viewer, never about you. Sure you can tell a story about what happened in your life, or some experience you had, but always bring it around so that is a benefit to the reader, if only that they feel better after having read your story.
Always think of the other person first and you will go far in business and in life.