How to Optimize your Real Estate Fan Page

by Dan Havey on September 20, 2011

Do you have a Real Estate Marketing Fan Page.  If so, you need to read the article by Social Media Examiner titled, 5 Ways to Optimize Your Facebook Page. Here are some of the highlights:

 

#1: Featured Photos

Any photos that you post to your Fan Page will show at the top of your Wall. Read More=> How to Optimize your Real Estate Fan Page

Real Estate Marketing – Take Ownership of Your Online Presence

by Dan Havey on September 19, 2011

If you relied solely on Google Places to promote your Real Estate Company on the internet, then you might have been in for a shock last week when Google did what Google does best, it shut down scores of online businesses – no warning, no explanations – just gone. Search Engine Land has a great article on how to take ownership of your online presence:

1.  Send A Clear Message: We’re In Business & We’re Ready To Help

Read More=> Real Estate Marketing – Take Ownership of Your Online Presence

The first 15 seconds of your Real Estate Marketing Video

by Dan Havey on September 15, 2011

On the Official YouTube Blog they are running a series of articles based on The YouTube Creator Playbook.  This week they are starting off at the beginning, with the first 15 seconds.

Just like people decide to read your content based on the headline, they decide whether to watch your video based on the first 15 seconds (and the Title of the Video, of course).

Read More=> The first 15 seconds of your Real Estate Marketing Video

How Does Facebook’s Edgerank Affect Your Real Estate Marketing?

by Dan Havey on September 15, 2011

eMarketingVids has put out a pretty good video breaking down how Facebook’s Edgerank algorithm determines whose Facebook posts will show up in your News Feed.  Why is this important for Real Estate Marketers?  Its simple.  If your Post does not show up in your Fans News Feed, they will never click on the link and go to your Blog or website.

Read More=> How Does Facebook’s Edgerank Affect Your Real Estate Marketing?

Real Estate Marketing – How to Connect with Your Reader

by Dan Havey on September 14, 2011

In our microwave everything, ‘I want it now’ culture, how do you get people to stop and spend 5 minutes reading your blog or watching your video.  In her recent series of articles, Amy Porterfield starts her series by explaining how to build rapport.  Here are her 6 simple steps.

Tip 1:  Treat each new blog post like a first impression.

Read More=> Real Estate Marketing – How to Connect with Your Reader

Expert Bloggers and Real Estate Marketing

by Dan Havey on September 14, 2011

What type of Blogger should you be for Real Estate Marketing.  In a recent blog post, Lynn Terry reviewed the book ‘The Blogger’s Guide to Online Marketing’.  In it the Author contends that there are three different kinds of Bloggers, each with their unique perspective.  Which of these three is best suited for Real Estate:

An inspirational blogger is someone you can relate to, and someone that is achieving or doing the thing that you want to achieve yourself. You can learn from their mistakes, get new ideas from them, and even be inspired seeing what to expect as you work toward the same goals.

Read More=> Expert Bloggers and Real Estate Marketing

Real Estate Marketing and The Basics of SEO

by Dan Havey on September 13, 2011

Search Engine Optimization (SEO) is as importand in Real Estate Marketing as it is in any other field of internet marketing.  Search Engine Land put together this very simple video to give an overview of what SEO really is.

Don’t know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works? Grab some popcorn and watch our new SEO video, which in just three minutes covers the basics of search engine optimization:

Avoid a foreclosure, short sale your home – save your credit

by Dan Havey on August 23, 2011

Join Real Estate Marketing This Week as we discuss the world of Real Estate and Mortgage Marketing. We shot this video of our Radio Show as an example of how you can use one piece of content in many different ways.

Read More=> Avoid a foreclosure, short sale your home – save your credit

A Short Sale is significantly cheaper than a foreclosure

by Dan Havey on August 23, 2011

Join Real Estate Marketing This Week as we discuss the world of Real Estate and Mortgage Marketing. We shot this video of our Radio Show as an example of how you can use one piece of content in many different ways.

Read More=> A Short Sale is significantly cheaper than a foreclosure

Hire an expert negotiator to work for you on a short sale

by Dan Havey on August 23, 2011

Join Real Estate Marketing This Week as we discuss the world of Real Estate and Mortgage Marketing. We shot this video of our Radio Show as an example of how you can use one piece of content in many different ways.

Read More=> Hire an expert negotiator to work for you on a short sale

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