On the Official YouTube Blog they are running a series of articles based on The YouTube Creator Playbook. This week they are starting off at the beginning, with the first 15 seconds.
Just like people decide to read your content based on the headline, they decide whether to watch your video based on the first 15 seconds (and the Title of the Video, of course).
Make compelling content first…
- Start off with something that will immediately grab attention, whether it’s what you say or a stunning visual
- Make it clear
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